The roots of Parshva Corporation.(PC) date back to almost a century. Yes, PC is a business branch from a tree planted by Mohanlal Nagindas Bhankharia, the grandfather of the promoter of PC, Nitin Bhankharia. In fact, it was Mohanlal who introduced the concept of exclusive retailing of tea, which was otherwise being sold only in kinara shops as one of the several items. This concept of exclusive tea retailing, fathered by Mohanlal in Bombay (now Mumbai) soon spread to Gujarat and Goa.
So, tea flows in the veins of PC and its promoter Nitin. When one deals in tea and nothing but tea, then, naturally he knows it best. Yes, Nitin knows tea as good as the back of his palm.
PC deals in a range of choicest tea varieties, plucked from gardens located in far flung places like Ooty, Assam, West Bengal etc., to cater to the specific and discerning needs of the consuming public at large. The range is indeed mind-boggling: BOP, BP, OF, PF, DUST and CD etc., to name just a few of over 15 varieties, dealt with by Nitin.
So, whether it is OF, PF that the Gujarathis prefer, PC has it; or it is DUST and CTC that Maharastrians prefer, PC has it; or it is ORTHODOX DUST that is favourite with the South Indians, PC has it; or it is the hot BOP, which Punjabis love. The menu is just endless. Yes, you are right. PC is a superbazar, a Departmental store with a difference: instead of dispensing a variety of merchandise, it displays a variety of tea to suit every taste, to accommodate every need, to please every taste bud, but basically to satisfy every consumer.
It is thus a business philosophy with Nitin to stock every conceivable variety of tea so that any customers walking into his office/ depot will experience a pleasant difficulty-of that of choice because all the samples displayed are vying with each other in prime quality. And what is more, the price is most competitive - almost incredulous.
It is this strong customer orientation of Nitin that has made his firm a five crore plus turnover enterprise which is still going great guns. It is, therefore, no wonder that PC is on the verge of crossing Indian shores to do business. Yes it is also in the process of exporting Indian tea.
So next time, you think of tea, think of Parshva. For neither Parshva nor Nitin will disappoint you, no matter what you require, or where you located as long as it is tea.
