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"BEFORE YOU SELECT YOUR DIAMOND, LOOK FOR THE 4 Cs"

CUT

A good cut brings out more sparkle. When cut to good proportions, a diamond is better able to handle light, creating more brilliance and more sparkle, and it therefore commands a higher value. When choosing your diamond, simply hold it up to see how light dances around it.

Colour

Diamonds come in a wide range of colours. Graded from D-totally colourless and very rare -through to Z. There are some diamonds with very strong pure colours, like blue or pink, which are extremely rare and called "fancies". Famous for their high quality, most diamonds in India are in the colour range from F to K. Choose a colour that reflects your personality.

Clarity

Perfectly clear diamonds are a rare find. Most diamonds contain very tiny inclusions that make each diamond unique - just like nature's fingerprints. Even though they neither mar its beauty nor endanger its durability, the fewer and smaller the inclusions are, the more the diamond will sparkle.

Carat Weight

The weight of a diamond is measured in carats. One carat is divided into 100 points, so that a diamond of 0.75 carat is 75 points. Carat is the easiest of the 4Cs to determine, but remember, two diamonds of equal carat weight can have very different values depending on the quality of the cut, colour and clarity. For instance, for a good quality diamon of 10 points. You should expect to pay approximately Rs. 2000-5,000 and Rs. 7,000-11,000 for a 20 point diamond.

When it comes to diamond jewellery you have so much to choose from. Will you select a solitaire or a multistone design? What style would you prefer - traditional or modern? Will it be a ring, a pendant or earrings? Whatever your decision, it's one you're sure to cherish forever.



   
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