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Company Profile

Amara Raja Batteries Ltd, (ARBL) is the largest manufacturer of Standby Valve Regulated Lead Acid (VRLA) batteries in the Indian Ocean Rim comprising the area ranging from Africa and the Middle East to South East Asia. Based in Chennai, with a fully integrated manufacturing unit for its industrial batteries at Tirupati, Amara Raja has reached a position of leadership in a short span of 7 years.

Amara Raja is in a strategic partnership with Johnson Controls Inc., USA. With this, ARBL is in Global Supply Alliance with Varta AG of Europe and Enertec, who are joint venture partners of JCI in South America and Mexico. The Business Group of Amara Raja is categorized as Industrial Battery Division, Automobile Battery Division and Power System Division.

ARBL is the largest suppliers of stand-by power systems,catering to Indian utilities such as, Departments of Telecommunication, Indian Railways, Power Generation Stations, MTNL, VSNL, ITI and HTL. The company has preferential status with most MNC-OEMs such as ABB, Alcatel, Ericsson, Fujitsu, Lucent, Motorola, Nokia, Tata Liebert and Siemens.

ARBL has prestigious Automotive OE clients including Ford, GM, Daimler Chrysler, Ashok Leyland, TELCO, and Mahindra & Mahindra. Amara Raja has a replacement Battery Brand Amaron hi-life. ARBL has a capacity for manufacture of around 1,000,000 units at its facility at Tirupati with an investment of US $ 10.00 million.

A Greenfield project is planned at the same site with an additional investment of US $6 million to augment capacity to 2 million batteries. The Amaron hi-life battery is a product of the collaborative efforts of engineers at Johnson Controls Inc. and Amara Raja.

This Zero maintenance product incorporates the latest technological advances in the field and is on par with batteries manufactured and marketed in developed countries. A fully charged, factory-activated battery, provides extra high starting performance and power at any temperature. The Power System Division is an important supplier of SMR based power plants to Telecom Industry.

The key customers being the Telecom switching Equipment Manufacturers. As the company saw a growing business proposition in the integrated power supply, the production capacities of the same have been augmented. IPS using SMPS technology, for usage in Railways has been added into the product basket.

We also design custom-built power electronics products like Industrial Battery Chargers, Charge Discharge Circuits, Formation Chargers, AC/DC distribution boards etc. Progressive conformance of Amara Raja to changing global standards and processes made it achieve ISO 9001 and the QS 9000 Certification.

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