A successful advertising campaign begins with a good strategy. There must be an understanding between agency and client, the target audiences, the messages you want to deliver and a creative way of supporting those messages with images.
ABC works with their clients to create the strategy and our creative staff then adds the spark that launches the campaign. We approach every challenge as if it were our first and only account, whether it be neutralizing controversy or improving market share for a product. One more reminder: we never underestimate the importance of media analysis and planning. Reaching the right audiences with the right messages means you get more for your advertising budget.
ABC is a Kolkata based advertising & design agency with a positive track record in media and publishing. Cost effective media and print is complimented by efficient digital production, and our new media and web advertising provide hits not hype. We are not just a release agency but a creative advertising agency.
These days, every business needs all the intelligent input it can get. That's why ABC provides its clients with a variety of strategic services, some of which you might find surprising coming from a marketing communications agency.
Conceptualisation
Are you a start-up, a company that needs a business promotion plan in a hurry? We offer Quick Start, a blindingly fast process for doing exactly that. Want to step back from the day-to-day pace of your business and try to anticipate what might be coming down the road? Ask us about it and our disciplined approach to forecasting demand. Want some insight into your customer base - information that the competition doesn't have? We'll field the study that can boost your marketing effectiveness dramatically.
We're probably best known for Handloom Marketing, our proprietary approach to developing effective brand strategy. In addition to customer research, our process involves an unusually high level of collaboration between the agency and employees of the client company - one reason why it has been successful.
Behind the Scene
ABC is a full service agency headed by Asoke Roychowdhury, a veteran of more than twenty-five years in the advertising industry. The firm services clients with advertising budgets ranging from Rs.50,000 to endless.
Regardless of the budget size, each client benefits from the expertise and dedication of the ABC Group staff. The agency's clients have been with us for an average of fifteen years. Our success at maintaining long-standing and mutually beneficial relationship rests on our ability to anticipate and capitalize on new trends and challenges in our clients’ field, and effectively address these changes in marketing strategies.
